In M&A (mergers and acquisitions) operations, legal and financial aspects are not the only ones to be considered.
\nThe Ben & Jerry’s vs. Unilever case showed that neglecting cultural alignment can compromise the success of the transaction, even between consolidated brands.<\/p>\n
Understanding the case:
\n– Conflict of values: Ben & Jerry’s social activism led to disagreements with Unilever, especially over political and business decisions.
\n– Autonomy vs. integration: the legal dispute over control of the brand revealed the complexity of preserving cultural identity in global corporate structures.
\n– Reputational impact: the case generated public debate and distress for both parties, demonstrating that that culture is not a \u201cdetail\u201d in M&A.<\/p>\n
Aspects that must be taken into account in an M&A operation:
\n– Compatibility: assess the convergence of the parties’ values and mission before the transaction.
\n– Governance structure: define from the outset how strategic decisions will be made to preserve the identity of the brands or their integration.
\n– Integration plan: not restricted to processes by also including team management and organizational culture.<\/p>\n
At MKGV Advogados, we understand that successful M&A goes beyond numbers. It requires a strategy that includes legal, financial and cultural aspects.<\/p>","protected":false},"excerpt":{"rendered":"
In M&A (mergers and acquisitions) operations, legal and financial aspects are not the only ones to be considered. The Ben & Jerry’s vs. Unilever case […]<\/p>\n","protected":false},"author":3,"featured_media":300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[4],"class_list":["post-299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","tag-fusoes-e-aquisicoes-e-corporativo"],"acf":[],"yoast_head":"\n